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Strategy

 

  • Promote site as hub that focuses artistic content on specific world issues in order to impact positive change. 

  • Release one song at a time, and allow comments and creative submission discussions around the song for a month before releasing the next song.

  • Establish a discussion blog for each song, featuring appropriate guests, such as philosophers like Massimo Pigliucci (Stoic Medetations) or philosophy bloggers, like Philosophize This, or the Philosophy Tube, and, or, other prominent scientists and modern thinkers like Neil DeGrasse Tyson.

  • The "All We Need to Know" site is to facilitate people thinking more independently about their purpose and about the world around them.

  • Encourage people to submit their own ideas and creative work related to the songs of AWNTK, including their own interpretations and music videos of AWNTK songs.

  • Contact organizations who would benefit from encouraging people to think more independently, such as "Green Party", "Social Democrats" in USA, civil and human rights organizations etc.  Enlist their help in promoting self awareness and enlightened thinking.

  • Use support from like minded organizations to create a rock opera stage show that can tour.

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Strategy

 

  1. Promotional Strategies: 

    1. ​Develop All We Need To Know as a creative hub that promotes artistic content related to environmental, humanitarian and social issues providing them with the energy to spread a ripple of positive changes throughout the world. 

    2. Contact organizations who would benefit from people becoming more engaged in world issues and enlist their help in promoting self-awareness and enlightened thinking.

      1. Use support from organizations to:

        1. re-record all components of the All We Need To Know musical project

        2. Promote the All We Need To Know Website to their followers

    3. Partner with, or link to, other "like-minded" organizations who would benefit from promoting the same messages and development of conscious awareness that AWNTK is designed to foster.

    4. USE AWNTK to Establish a web of partners (as in Gilles Deleuze's Rhizome) and groups who are all working on make the earth a better place for all

  2. Funding Strategies

    1. Project Funding​

      1. Benefactors:​

        1. Donations from individuals and organizations who support the objectives of the AWNTK project​

      2. Crowd Funding:

        1. Support from individuals who support the ideas of AWNTK and would like a CD or music download in exchange for their support​

        2. Subscribers:

          1. Sell subscriptions to people who want to be part of the ongoing and interactive 
            AWNTK story and community.​

    2. Monetizing Involvement With AWNTK

      1. Touring Performers​

        1. Regardless of ​the content being performed on-stage, AWNTK CD's recorded by the touring artist could be sold as merchandise at concerts.  The CD's could be used as pre-concert entertainment.  This can be an effective form of merchandise for Artists who are touring in tribute of other artists.  It provides fans who loved the performing artist an opportunity to buy something unique and original from them.

        2. It gives the touring artist an original set of songs or recordings to add to their merchandise inventory online and to sell on other online retail sites

        3. It provides performing artists with an opportunity to tour an original work that they helped to create arrangements for and develop into a road-show  

  3. Logistical Strategies 

    1. ​Release one song at a time, and allow comments and creative submission discussions around the song for a month before releasing the next song. 

    2. Establish a discussion blog for each song, featuring appropriate guests, such as philosophers, writers, artists, musicians, scientists and unbiased media representatives.

    3. As the "All We Need to Know" site is designed to facilitate people thinking more independently about their purpose and about the world around them we will encourage people to submit their own ideas and creative work related to the songs of AWNTK, including their own interpretations and music videos of AWNTK songs.

    4. The lyrics for the AWNTK songs available on this site were written by Randy Zahara and the music composed, arranged and recorded by Jim Shaw. 

      1. It is our goal to record a more expansive version of All We Need To Know by a group, or artist with the talent and vision to further it along on its journey of where it is meant to go. 

        1. Anyone interested in helping to raise funds for the re-recordings, or who would like to re-record AWNTK, please contact us at info@awntk.com 

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