“In the battle for the hearts and minds of human beings storytelling will consistently outperform data in its ability to influence human thinking and motivate human action.”
economist Bruce Wydick
Humankind is facing an existential crisis which has the potential of leading to its own extinction.
All We Need To Know (AWNTK) is a progressive rock opera that asks questions such as, "Who am I?" and "Why am I here?"
It is our hope that listeners will be inspired to search for greater meaning and purpose in their lives and that this journey of self-awareness will lead to a world filled with more understanding, tolerance, peace, and love.
Philosophers, scientists and spiritual leaders throughout the ages have argued that the ultimate purpose of humankind is to love and to be loved.
A society that is capable of understanding the value, power, and necessity of love, is one not only worth living in and sacrificing for, it is a legacy that we must create for our children if they are to have any hope of surviving the damage to our planet that our greed and ignorance, and that of previous generations, have left for them.
AWNTK songs were written to encourage listeners to think about how they relate to their own reality and to the world they are experiencing around them.
The words and music of AWNTK are not meant to be an answer, but to act as a catalyst for further thought, discussion, creation, and inspiration.
Our goal is to produce a highly entertaining and innovative musical tool designed to inspire a global search for solutions to humankinds existential problems.
The Beetles said it best over 50 years ago:
“All You Need Is Love.”
...and love, we believe, is all we need to know...