Conscious Consumer: To create an audience of Conscious Consumers by developing a launching pad with connections and resources for a new Altruistic Search Engine and Social Media project "The Conscious Consumer" which would:

1. Provide accessible and reliable information​ to consciously aware consumers who want to make product, informational, social and political choices based on ethics, facts, honesty, sustainability and fairness.

2. Help evolve Capitalism from being molded and manipulated by a small number of elite power-brokers into a truly free enterprise system that reflects the real demands and needs of consciously aware consumers and societies.  

3. Create an economy that distributes income more fairly, protects the environment, motivates participants and improves support for social, environmental and humanitarian causes.

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